We create online directories for all manner of things but our latest project for parking control management companies is one of the stranger ones we have completed to date. Our clients wanted us to do the work because as you will imaging the world of parking control management has a merky side and these proper companies wanted to distance themselves from bad practices and dodgy dealings.
With so many of these parking control management companies and individuals out there the feeling was that to collaborate on something to position them above the rest was a positive thing to do and we set about taking an full brief at a strange meeting of some of the individuals heading up these different businesses. With a few people involved it is always difficult as many people have different views on many things but part of our job is to understand the differences and come up with a middle ground solution that everyone is happy to go with. The initial brief was fairly easy but there were still a few things to also consider going forward.
Best practice parking control management blog
For this project it was felt that it was important to comment on legislation and good practice in this arena and so we suggested a blog (or news page depending on if you like or dislike the term blog) as a way of keeping visitors up to date with all manner of related topics on parking control management.
The blog would be a collaboration of all the key members of the group each required to post an article a month to ensure it stayed up to date with quality content. Some did not want to take part but other took their spot as they were each allowed to promote their own business as part of the article although not in a silly way just an attribution at the end of the article with a link to their own website.
A positive outcome for parking control management
Parking control management gets enough bad press so this way some good news could be generated and sent out as links to the press and other relevant agencies etc. Everyone was really behind the idea and we had lots of offers for help in the compiling of lists of people to send out this topical information too. The directory itself did cause a few problems as we had to overcome the positioning of the individual businesses in the directory and as everyone wanted to be top the only way we could take it forward was with a bit of code in the directory that altered the positioning randomly so everyone got a fair share of the prime positions.
It was a tough brief but in the end the parking control management directory looks really good and fits the clients brief (the lots of clients briefs) perfectly offering everyone a fair deal to promote the essential and good work they all did for this tough sector.